India Poultry Market Size, Share, Trends, Industry and Report | 2032
India Poultry Market

The Indian poultry market has witnessed significant growth, driven by factors such as increasing population, rising disposable income, changing dietary habits, and growing awareness about the health benefits of poultry products. According to the latest report covering the period 2024-2032, the India poultry market is poised for continued expansion, with a focus on size, share, growth, trends, industry segmentation, future outlook, market overview, forecast period 2024-2032, and key players.

India Poultry Market Size and Share

The India poultry market has experienced remarkable growth in terms of both size and share over the past decade. With a large population base and a rising demand for protein-rich food, the poultry industry has become one of the most significant segments within the Indian food processing sector. The market size is expected to continue expanding during the forecast period, driven by factors such as urbanization, increasing consumer awareness regarding protein-rich diets, and the rising trend of convenience foods.

Growth Trends

Several trends are shaping the growth trajectory of the Indian poultry market. One notable trend is the shift towards organic and free-range poultry products. With growing health consciousness among consumers, there is a rising demand for organic, antibiotic-free, and ethically sourced poultry products. Additionally, advancements in technology and breeding practices are leading to improved productivity and efficiency in poultry farming, thereby driving market growth.

India Poultry Industry Segmentation

The future outlook for the India poultry market is promising, marked by evolving trends, persistent challenges, and numerous growth opportunities. As we delve into the forecast period of 2024-2032, it’s essential to analyze the key factors that will shape the trajectory of the poultry industry in India.

Population Growth and Urbanization

India’s burgeoning population, coupled with rapid urbanization, will continue to drive the demand for poultry products. As more people migrate to urban areas and adopt Western dietary habits, there will be an increased preference for protein-rich foods like chicken and eggs. Moreover, the rise of dual-income households and changing lifestyles will further fuel the demand for convenient and ready-to-cook poultry products.

Health and Wellness Trends

With growing health consciousness among consumers, there is a shift towards organic, antibiotic-free, and ethically sourced poultry products. Health-conscious consumers are willing to pay a premium for products that offer superior nutritional value and are produced using sustainable farming practices. As a result, there is a growing opportunity for producers to capitalize on this trend by offering differentiated products that cater to health-conscious consumers.

Technological Advancements

Advancements in technology, particularly in the areas of genetics, feed formulations, and farming practices, will drive efficiency and productivity in the poultry industry. Precision farming techniques, automation, and data analytics will enable producers to optimize resource utilization, minimize wastage, and enhance the quality of poultry products. Additionally, innovations in processing and packaging technologies will improve product shelf life and food safety standards.

Government Initiatives and Policies

The Indian government’s support for the poultry sector through favorable policies, subsidies, and infrastructure development initiatives will play a crucial role in shaping the industry’s future. Schemes aimed at promoting backyard poultry farming, enhancing cold chain infrastructure, and providing financial assistance to small-scale poultry farmers will contribute to the sector’s growth and sustainability. Moreover, regulatory reforms aimed at streamlining licensing procedures and ensuring food safety standards will instill consumer confidence and stimulate market growth.

Environmental Sustainability

Sustainable poultry farming practices, including waste management, water conservation, and reduced carbon emissions, will become increasingly important in the future. Consumers are becoming more environmentally conscious and are demanding products that are produced in an eco-friendly manner. Poultry producers will need to adopt sustainable farming practices to mitigate environmental impact, comply with regulations, and meet consumer expectations.


Despite the promising outlook, the Indian poultry industry faces several challenges that could hinder its growth potential. Disease outbreaks, such as avian influenza, pose a significant risk to poultry production and can lead to supply chain disruptions and financial losses. Fluctuations in feed prices, which account for a significant portion of production costs, can impact profitability and margin pressures for poultry farmers. Additionally, issues related to food safety, animal welfare, and regulatory compliance require continuous attention and investment to maintain consumer trust and market integrity.

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India Poultry Market Future Outlook

The future outlook for the India poultry market remains highly promising. As the population continues to grow, along with rising incomes and urbanization, the demand for poultry products is expected to soar. Moreover, initiatives by the government to promote poultry farming, such as subsidies and favorable policies, are further expected to bolster market growth. However, challenges such as disease outbreaks, fluctuating feed prices, and environmental concerns need to be addressed to ensure sustainable growth in the long term.

Key Players

Several key players dominate the India poultry market landscape. These include both domestic and multinational companies involved in various stages of the poultry value chain, from breeding and farming to processing and distribution. Some of the prominent players in the Indian poultry market include 

  • IB Group
  • Suguna Foods Private Limited
  • Skylark Hatcheries Pvt. Ltd
  • Venky’s (India) Limited
  • Srinivasa Farms
  • Bharati Poultry Pvt. Limited
  • RM Hatcheries
  • AMD integrated Farms
  • Kadkanath Agro World
  • Others

These players are continually investing in research and development, expanding their product portfolios, and adopting innovative marketing strategies to maintain their competitive edge in the market.

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